Start Your Online Store

According to a top executive for a design and digital marketing firm, today's shoppers rely on other shoppers to help them make purchase decisions.

The maturing web fosters this behavior with product reviews and social sites such as MySpace and Facebook. By allowing customers to post blogs and ratings on products, e-tailers will give their shoppers a sense of belonging and increase brand loyalty.

Web retailers can create discussion about their products by posting their own social page on Facebook or another popular networking site. This would allow their customers to post reviews and feedback on the retailers blog as well as promote it on their own Facebook page.

Read more at www.internetretailer.com.

So, remember to use this relatively inexpensive avenue of promotion the next time you want to put together a marketing plan.