Big Commerce: The Big Daddy in the Field of E-Commerce

Despite being a late entrant in the field of ecommerce shopping cart market, Big Commerce has become fairly successful in a short period of time, and today it is the preferred choice among internet marketers. All e-commerce shopping carts promise ease of use and quickest set up of your online business, but Big Commerce is different from others as it has been designed keeping search engine optimization in mind. This e-commerce software from Interspire is user friendly even though it is full of advanced features. The variety of tools it provides to you as an internet marketer are amazing, and they help in improving traffic to your site to increase the sales. You are free from all hosting issues which is a big relief when you decide to go with Big Commerce. Right from signing up to promoting your online retail store, Big Commerce takes care of every detail and explains it in step by step guidance which makes it easy for even a novice to be up and running in the shortest possible time.

Here are some of the reasons why Big Commerce has become a choice of thousands of online retail store owners.

Feature Set

• The use of Drag and Drop Mode makes it possible for anyone to customize the page layout of his online store
• The tool called Quick Edit allows one to make changes in the text fast and easy. Anyone can do it whether he is a computer wizard or a novice
• Another tool called Online Difference Tool whereby you can make changes to your page and see the old one and the new one side by side to compare and decide which one is the better layout
• There are various store designs to choose from, and you can change the design whenever you wish to give a fresh look to your online store
• Freebies, discounts and promotions are governed by some rules that are very easy to understand and apply. Changes in discounts are applied throughout the system automatically
• Creating web pages and contact forms on Big Commerce is child’s play
• There is a feature through which you can take orders on phone. It takes less than 30 seconds to analyze and complete an order taken on phone
• The SEO design of the page means that your online store will definitely rank high on searches made on search engines like Google and Yahoo
• The feature called detailed reports gives you an overview of all the transactions with the help of a click. You can analyze the data and improve your sales by adding products that are high on demand

Ease of Setup

Whether it is installation, using and administering changes, the software is probably the easiest to handle. You may be surprised, but people have joined, installed and started marketing products in minutes when they chose Big Commerce over other shopping carts. Loading a product into your web page is as simple as dragging and dropping and you can add up as many products on your page as you want within minutes. But it is always prudent to add only those products that you are confident of selling easily.

Inventory management is very easy with Big Commerce. You just draw the parameters and this amazing software takes care of everything else. Whenever you are running out of stock in any category, a warning sign is displayed to make you alert. There are always suggestions from Big Commerce as to how you should maintain inventory. You are always in the know of items in different categories and their numbers so that you can always replenish items that are running low.

The level of customization that can be achieved with Big Commerce is truly amazing. The tools for doing this are easy to understand and use. You can design your store using HTML, or you can go with any of the 50 beautiful readymade designs that are available for you. Once you finalize the design for your online store, you can start dragging and dropping to do all sorts of experiments with your website. If you do not like any of the designs and cannot make a design yourself, you can contact the company and they will design the page as per your instructions.

Ease of Use

Once the site is up and ready, you can make use of a wide variety of SEO tools available with Big Commerce to use keywords and meta tags for the products in such a way that ranks your web page high in various search engines. After this comes marketing, and for marketing, there are many tools that are inbuilt that work to improve your sales. There are a lot of discount schemes, coupons and gifts that can be made use of to boost your sales and to attract more customers. To help improve your business, Big Commerce sends you 25 types of reports so that you can analyze your sales from different angles and take appropriate action, whenever required.

Fraud Protection

As you are doing an online business, you have to be alert about the security aspect of your business. As your customers will be using credit cards to make payments, you need a fool proof system to build trust with your customers. This is exactly what Big Commerce does as it keeps you updated on all security aspects. You can be assured that the sensitive information about your client’s is never revealed or misused in any way.

There is exceptional security in Big Commerce for you as well as your customers through SSL security, firewalls, lost password recovery system, denial of service protection and complete disaster support.

Help/Documentation

The provision of step by step guidance with the help of videos is proof of the undying support from Big Commerce to help you run successfully an online store. There is a live chat tool to help you out in case you have any difficulty in setting up your web page. It is rare however for people to ask for live help as the features of the software have a simple user interface and even a novice can set it up easily without any assistance.

Big Commerce understands that any visitor to your site should have a pleasing experience while shopping and navigating on your site. Even in the case of dissatisfied customers, Big Commerce has flexible return software which is fully automated. Any customer can go to his account and request for a return, and once their request is processed, they are updated. You can choose to either replace, refund or offer credit to customers.

Summary

To conclude, Big Commerce is one shopping cart solution that satisfies all your needs and keeps your customers happy. With a free trial package, it is almost irresistible to not go for Big commerce if you wish to be an internet marketer. BigCommerce makes it easy to sell online. Click here to try it free!